1741
Packaging & trade marketing tools - 2023
Brief
Design a beer label in collaboration with the 5-star Intercontinental Lyon Hotel Dieu.
For
Bières Georges and Intercontinental Lyon Hotel Dieu
Work Type
Professional work
An original label for an extraordinary collab
To celebrate the Rugby World Cup, Intercontinental Lyon Hotel Dieu asked us to design a beer to mark the event. The aim of the label was to evoke this place that everyone in Lyon knows through a modern, authentic illustration.
© Canabae
Graphic choices - illustration and shape
For this label, I've tried to represent the Hotel Dieu as faithfully as possible, in a flat design illustration style. The illustration is housed in an arch, a typical shape found in the hotel's various corridors.
Thanks to Canabae for letting me distribute their photos on my website !
