Adixion beauty
Branding, packaging & art direction
Brief
Create a visual identity for a cosmetics brand inspired by the world of nightlife and music
For
Adixion Beauty as a freelance
Work Type
Professional work
About the project
Adixia is a well known DJ and French reality TV personality, who wanted to create her own skincare brand. For this project, the challenge was to create a graphic universe that was reminiscent at a glance of the world of nightlife and electro music. We had to blend the worlds of skincare and partying, two worlds that are quite the oposite.
My role in this project
I created the brand's visual identity from A to Z. This involved creating the logo, packaging and labels, choosing the fonts and colors, as well as creating the intentions for the shoot and managing its artistic direction directly on site.
