Ozra
Branding, packaging & art direction
Brief
Design the brand identity for an influencer's hair care brand
For
Ozra as a freelance
Work Type
Professional work
The brand's universe
Cassandra Jullia, the brand's creator, wanted a modern, clean and sophisticated graphic identity. So I came up with a simple visual identity for her, with few colours that echo the influencer's world, and a typography with ligatures that recall even the locks of hair on the letter 'o', for example.
What I designed for this brand
As part of this project, I designed the graphic identity as well as the packaging (label + box), thank-you cards, mailing pouch, posts on instagram... The complete package for a successful brand launch!
