Aroma-zone
Branding, packaging & webdesign - Aroma-zone - 2022
Brief
Find a well-known brand in France and completely re-brand it on its major communication media.
For
Master degree
Work Type
School projects
Re-branding goals
I chose Aroma-zone, a natural products brand for skin and hair. Until now, their identity hasn't been very modern. My goal was to give the brand a new dynamism and a gender-neutral identity in order to attract a younger, more mixed target group.
Design choices - how to attract young people without loosing our target ?
For this graphic identity, I chose acidulous and vibrant colors to give modernity and dynamism. I chose sans-serif typefaces with personality. The logo is now more modern, but still reminiscent of the old one: the aim is to keep the current clientele while attracting a younger, more mixed target.
